Need that extra boost of marketing power? Do you want to further enhance your multimedia presentation? These optional features can make your company stand out above the rest. Interactive Marketing CD-ROM This option turns the CD-ROM into a powerful marketing tool by adding video, voice-overs, advanced interactivity, etc. Estimated Cost ...... $4,500 - $6,000 Virtual Tours This option allows CD-ROM users to take an interactive tour of your organization by perusing 3D photographic and animated walkthroughs. Estimated Cost ...... $5,500 Dynamic Content Integration This option allows CD-ROM users who have Internet access to receive automated updates to the CD-ROM. This information could include event updates, recent City news, the latest happenings, etc. Estimated Cost ...... $5,000 E-Commerce Integration This option allows users to access an e-commerce section of your Web site, allowing them to buy goods, etc. Estimated Cost ...... $4,000 Screensaver/Desktop Theme Sets This option involves designing and implementing customized screensavers and desktop themes that users would be able to deploy on their system. Screensavers can vary depending on the time of year, or a number of other criteria. Desktop backgrounds can contain pertinent information such as important phone numbers, notices, and more. Estimated Cost ...... $1,500 End-User Tracking This option includes developing a system that tracks CD-ROM users (who have Internet access) by sending you user information (browser type, browser version, computer type, time of access, number of uses, IP address, time of day). Estimated Cost ...... $1,500 Search Function This option allows users to search the CD-ROM in order to find a multitude of information. Estimated Cost ...... $2,500 Directories This option involves placing a directory on the CD-ROM for users to search. This option also allows for advertising support to help defray the cost of developing and reproducing the CD-ROM. Estimated Cost ...... $3,000 Interactive Computer Games This option allows users to participate and learn at the same time through interactive computer games such as memory games, quiz games, and others. This option could integrate into the Web site, and is a good tie-in for giveaways such as t-shirts, posters etc. Estimated Cost ...... $1,000/game Massive Mail This "Massive Mail" module allows you to mass e-mail a group of recipients at the click of a button. E-mails are html formatted templates that are dynamic and visually appealing, as opposed to plain text e-mails. Recipients can be placed in a group (such as "prospects", "customers", "vendors", etc.) which can be selected and e-mailed to depending on the desired criteria. Although the e-mail is sent "en masse", each e-mail would be tailored for that specific person. For example, if you wanted to contact all your customers in the Southeast United States, a you would select "customers" and "Southeast" from a grouping of pull-down windows; type in the message and/or attach a document such as a newsletter (if desired) and press send. Each contact would receive an e-mail that is tailored just to them, ex: "Dear Mr. Jones" etc. This module is very effective in communicating to varying audiences, while still achieving a high-degree of personalization and customization. Estimated Cost ...... $3,000 CD-ROM Promotions Package Upon completion of the CD-ROM, ePress will implement a mini-marketing campaign to announce the CD-ROM to your key constituents. Program includes: A CD-ROM Launch News Release - Written by ePress and distributed to key media outlets (newspapers, magazines, TV & radio stations). A Direct Mail campaign of up to 500 promotional pieces (TBD) to key constituents. The promotional piece will include a brief message telling people about how to obtain the CD-ROM, etc. Estimated Cost ...... $2,000 Marketing Communications Consulting ePress Publishing is available on a project-by-project basis to offer support and counseling in a number of marketing communications areas, including: media relations, writing & editing projects, community relations, event planning, eMarketing, advertising, direct marketing, research, focus groups, etc. Fee ...... $70/hour - $100/hour Graphic Design Services ePress is available on a project-by-project basis to offer art direction, design and production support in a number of graphic design areas, including: annual reports, advertisements, brochures, collateral, brand development, packaging, etc. Fee ...... $80/hour Copywriting ePress Publishing can assist in writing the copy for your CD-ROM. Our editorial services team has years of executive and senior-level experience in managing, writing and promoting editorial and corporate-based publications. Fee ...... $60/hour