Interactive CD-ROMs are the future of marketing collateral. Acting as a bridge between your Web site and the real world, this unique medium offers the ability to touch virtually all the senses, drive traffic to your Web site, reduce printing costs, and provide a vehicle to instantly update - through the Internet - any information. CD-ROMs can be used for several innovative purposes, including: Directories Virtual Brochures Web Site Launch Announcements E-Commerce Portals Virtual Tours Video/Audio Distribution A CD-ROM is an excellent medium to showcase the capabilities, services and opportunities of your organization. A few of the benefits in developing a CD-ROM include: Compact size is easy to distribute and saves money in packaging and postage. The format is still relatively new, and is a "buzz-generator" Information is presented dynamically, and affects many senses (sight, sound and touch). The CD-ROM can be linked seamlessly to dynamic areas of your Web site. This allows you to change content on the fly without having to reproduce the CD-ROM.