eNewsletters and HTML-formatted e-mails are effective in that they push key messages and areas of your Web site to your audience, instead of relying on your audience to visit your Web site — a difficult thing to do in a world proliferated with Web site addresses. ePress Publishing's eMarketing system saves time and money, while reaching a growing audience thirsting for the immediacy and interactivity that this medium provides. In a world proliferated with misused banner ads, "spam" e-mails, and annoying pop-up windows, it is no wonder that online marketing has become not only the fastest growing communication strategy, but the most confusing. We help make sense of this e-clutter by initiating results-driven e-branding campaigns and permission-based e-mail marketing programs that integrate with your real-world marketing communications strategies. eMarketing strategies can be used to: Create and distribute newsletters Push visitors to your Web site Announce new or existing products and services Measure the effectiveness of marketing campaigns And much more!