Q: What is eMarketing? A: eMarketing is the use of permission-based HTML-formatted e-mail messages to quickly distribute informational, promotional and advertising material to a wide variety of current and potential customers. This targeted, customizable and measurable medium is revolutionizing traditional direct marketing because it is a more immediate and cost-effective way to communicate with your customers. eMarketing can help you increase revenue, boost sales, generate leads, build brand awareness and strengthen customer relationships. Q: Once I send out an e-mail campaign with ePress Publishing, how can I measure its success? A: From the minute you launch your campaign, you will have access to real-time reports that measure the success of your campaign. You will have immediate access to statistics that track the number of e-mails sent, received, opened, etc. You can also monitor link activity, what links were clicked-through, how often the links were clicked-through, etc. Q: Why should I use HTML-formatted e-mails? A: Attractive HTML formats allow you to add pictures and animation to basic text e-mails that promote products or services, send out updates or broadcast regular newsletters. Plus, you can include your web address and launch customers directly to your site. With ePress Publishing's eBuilder, you can design HTML e-mails to use for e-mail newsletters, promotional e-mails, product e-mails, member mailings, and more. Q: Why is it important to send personalized e-mail messages? A: Personalized messages increase overall response rates. Even though you may be e-mailing hundreds of contacts, every recipient feels unique since each message is customized using individual contact names. ePress Publishing's proprietary eBuilder, integrated list manager and database applications allow you to send a personalized e-mail to each recipient on your mailing list. Q: What are permission-based e-mails? A: Permission-based e-mail means that you are sending an e-mail to contacts that have given you their e-mail address and permission to send them information. Permission-based campaigns are more effective and result in significantly better response rate than SPAM campaigns. Q: What is SPAM? A: SPAM is the opposite of permission-based e-mails. It means sending to contacts that have not requested any information from you or your business. A SPAM approach can be very damaging to the reputation of your business because SPAMS are perceived as intrusive junk mail. Q: I don't have any technology skills, how can I run successful e-mail campaigns on my own? A: The ePress eBuilder is Web-based and self-serve so users can have access at anytime, from anywhere and from any Internet browser. The ePress eBuilder quickly and effortlessly guides you through the process of creating your own eMarketing campaigns with easy, point-and-click steps. Q: Are there system requirements for using the eBuilder? A: The eBuilder technology requires that you work from a PC equipped with Internet Explorer 5.5 or above. The eBuilder does not work with Macintosh computers or Netscape browsers. Click here to download an updated version of Internet Explorer. Q: How can I be sure that my HTML-formatted e-mail messages will reach my recipients and display correctly? A: ePress Publishing makes every effort to tailor our technology so that it is accessible to the widest possible range of users. Although we are constantly updating the technology, a small percentage of your recipients may have e-mail programs that do not allow them to view HTML-formatted e-mail messages. In addition, depending on the settings your recipients have selected for their personal e-mail options, a small percentage of your recipients may be unable to receive and/or view HTML-formatted e-mail messages. Q: Can ePress help me increase traffic to my Web site? A: Yes. Using ePress Publishing's eBuilder, you can create active links in your e-mail messages that encourage contacts to click-through to your Web site. A clear call to action within your e-mail message will encourage recipients to click-through to your Web site, increasing your Web site traffic. Q: Can I import my own existing database to use with ePress Publishing's eBuilder? A: Yes. You can import data using a delimited text (.txt) file. Q: What customer support resources does ePress provide? A: ePress offers personalized and unlimited customer support by e-mail at support@epresspublising.com and telephone at (614) 221-2911.